Everyone Going to Mobile

The days of "Mobile is the future" are past ! There are a several realities and data to get you started:

There are approx 7.8 billion people on earth, out of which 6.1 billion own a cell phone but only 5.2 billion have a toothbrush!

By 2015 the quantity of cell phones will be equal to world's population. Certainly there are a few places that have more mobile registrations than people (Source: MMA, Mobile Marketing Association).

Even though it brings 28 hours for the average person to report a lost wallet, it takes 69 minutes for them to report a lost cell phone (Source: Unisys).

There are more mobile telephones on the planet than there are TV's. (Source: Jupiter).
71% of all mobile searches result in action within 1 hour. (Source: Mobile Marketer).
62% of mobile users who find your company while searching on the net end up calling the business.

Mobile vouchers get 10 times the redemption rate of traditional coupons. (Source: Borrell Associates).
- 60 % of those users end up stopping into the business.
- 51 % of the mobile users who discovered your company on the net end up converting into a buying customer.

The future has shown up and mobility is the most demanded disruptive technology after Internet. Enterprises are now compelled to include mobility in their business approach. Organizations which are still ignoring the criticality of implementing mobility are becoming obsolete and are no more in position to compete with agility. On the other hand, enterprises with a well laid out scheme for utilizing mobility have expanded their business on several fronts. Today, it is hard to imagine a successful e-commerce company without a mobile app approach in position.

Similarly, education has witnessed a raising usage of tablets and other linked devices for a much better learning experience. And we are not just discussing playgroup games; even physicians and designers use mobile apps to simplify complex scenarios in real time.

Enterprises are also benefiting from the mobile innovation. May it be BYOD (Bring Your Own Device) to private/in-house mobile app stores, organizations are slowly adopting mobility. A few advantages of presenting mobility in a business are:.

More control and versatility of systems all at once.
Lowered response time.
A lot better security.
Improved employee satisfaction.
Minimized operating expense.

All these advantages add up to larger balance sheets and increased industry range. One of the firms that has been best-selling in combining front and back-end systems through a mobile platform is Air Canada. It developed an app that enables users to check their flight status and acquire electronic boarding passes. The information provided through the app is delivered directly, so that it is available to agents and users all at once. The app has had over 1.5 million downloads and was ranked second overall in the Apple App store in Canada a week right after its launch. Due to the successful app rollout, Air Canada was able to reduce its per-check-in costs by 80 percent. This is an instance of a proper thought out strategy of applying company mobility.

Mobility is not only limited to mobile phones, tablet PCs and app stores. Even simple facilities like SMS or might be employed for including mobility. BAM or Business Activity Module is an identical approach in which special events like delivery/ receiving important goods, stock threshold measurement or any crucial update in the data source is immediately sent as an SMS to the concerned authority. This enables easy monitoring of procedures without the need of a data connectivity. This mobile strategy relieves the management of security issues of BYOD as well as the troubles and overhead cost of preserving an in house app store.

Thus the mobile is here, and it's here to remain as an integral component of the development story for many different organizations around the world. There are numerous factors and success stories available: enough to encourage any organization that mobility is no more a luxurious but a basic need for future growth. Just in case your organization has not begun yet, now is the moment to figure out what type of mobile strategy/scheme matches your company, before it's too late to implement.